According to Influencer MarketingHub, short form videos are an ideal way to support your brand and build client trust. To understand how to use them to your advantage, you need to define them and find out the best ways to use them for lead generation and branding.
How Short Form Videos are Used
Short form videos are frequently used on social media platforms, where they naturally capture viewer interest. Because the videos are short, viewers can get the information they need in small bite-sized pieces that do not lead to cognitive overload.
Your video’s length depends on where you place the content. For example, if you add a video to Facebook, it should be about 60 seconds to 3 minutes in length. Place it on YouTube Shorts, and it should take no more than a minute to view. TikTok videos may last as long as 15 seconds up to 10 minutes.
Read more about Short Form Videos at Attorney Marketing Online.